Income from tourism in the Yorkshire countryside can be boosted if rural businesses capitalise on a growing desire for authentic experiences.
That was the message from Yorkshire Dales marketeer Susan Briggs at a meeting of the Yorkshire Rural Support Network, held at Pavilions of Harrogate.
Addressing the theme of bringing pride and profit back to Yorkshire’s rural communities, Ms Briggs, said there remains a huge amount of potential for countryside tourism, waiting to be tapped into.
Telegraph & Argus - Untap that rural tourism potential
Sign up to our newsletter to receive all the latest news and updates.