RABI Announces FarmersAid

RABI has announced the forthcoming launch of FarmersAid, a pioneering initiative that will provide farmers with vital, real-time trauma guidance to use in the crucial moments following a serious on-farm accident.

Launching in January 2026, the first phase of FarmersAid will centre around a free, easy- to-use smartphone app. The app offers step-by-step instructions for treating the most common life-threatening injuries on farm – such as crush incidents, falls from height, and severe bleeding – enabling users to act fast and effectively before emergency services can reach the scene.

“It’s unacceptable that too many farming families are devastated by what are often preventable tragedies, with lives being lost due to a lack of understanding on how to administer immediate critical care at the scene,” says Alicia Chivers, RABI’s Chief Executive.

Farming remains the most dangerous industry in the UK. Though it employs just 1% of the workforce, it accounts for around 20% of all workplace deaths. On average, 31 people die on British farms each year and thousands more are left with life-changing injuries.

“FarmersAid complements the exceptional work of our colleagues at the Farm Safety Foundation, whose award-winning campaigns and education programme promotes safer attitudes across farming,” Alicia adds. “Unfortunately, serious accidents do still sadly occur and we believe FarmersAid will be a powerful, practical tool that could make the difference between life and death.”

Backed by leading remote and rural medicine experts Professor Cathy Jackson and Professor Stuart Maitland-Knibb, the FarmersAid app is designed to address the crucial ‘Platinum Ten Minutes’- a window where fast action from bystanders can dramatically improve survival and recovery outcomes.

“Emergency services often face delays reaching rural farms. This means the first few minutes are absolutely critical,” said Professor Maitland-Knibb, a Helicopter Emergency Medical Services (HEMS) consultant. “That’s where FarmersAid can help. It has the power to save countless lives in our farming communities.”

Beyond the digital app, FarmersAid also includes plans for on-farm critical care kits, training pilots, wellbeing referrals and educational outreach programmes throughout the agricultural sector.

The app will be officially launched with a nationwide roadshow and communications campaign throughout 2026, supported by giveaways, printed materials and targeted outreach at farming shows and events across England and Wales.

RABI will be inviting all partners, funders, and farming stakeholders to help support the rollout of FarmersAid. Further information will be shared later this year.