Intelligent Transport reports that Go-Ahead customers in Cornwall can now benefit from up to 40 per cent reduced bus fares for a four-year period, as the Government-backed pilot ‘Make Big Savings By Bus’, measures the significance of lower fares in stimulating bus usage across the county to persuade motorists to leave their private cars at home

The initiative, funded by Transport for Cornwall using a £23.5 million grant from the Department for Transport (DfT), stretches the length of Cornwall, from the River Tamar to the Land’s End peninsula, taking in towns and cities including Truro, Newquay, Redruth, Falmouth, Camborne, St Ives and Penzance.

Go Cornwall Bus is the county’s largest bus operator, operating over 100 routes and carrying 90,000 passengers per week. Go-Ahead has invested £25 million in rural transport services in the county since entering Cornwall in 2020.

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Intelligent Transport - Go-Ahead launches low fares pilot for buses across Cornwall