ITV reports that Cornwall has submitted its 'ambitious' bid to become the first rural area to win UK City of Culture 2025 - saying it would be a huge boost for a region, which urgently needs investment to close the gap with the rest of the UK

The bid, 'Cornwall 2025 - Leading from the Edge', is a call to action to address the climate emergency.

It hopes to use culture and creativity to connect communities across Cornwall with audiences around the world on the themes of People, Place and Planet.

The bid also wants to change perceptions of Cornwall, which attracts more than four million visitors a year.

The bid says City of Culture status would generate £119m of direct benefit to Cornwall's economy and create almost 500 jobs, while continuing to grow Cornwall's creative industries sector.

The long-term economic benefits could run into hundreds of millions of pounds, some £870m in total.

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ITV - Cornwall submits 'ambitious' bid for City of Culture to become first rural area to win