A SMALL market town has become the first in the world to launch its own iPhone application highlighting rural services.

The Oxfordshire town of Thame launched iThame to give residents and visitors on-the-move details of local amenities and facilities.

It is the first town-based application for Apple’s revolutionary iPhone.

Free to download, iThame offers information about heritage and historical walks, sports, accommodation, travel, news and events.

Users can provide feedback on services they want to see introduced in new versions as well as receiving directions to local points of interest.

The project was funded by local businesses.

It was the work of local business consultants Andy McDonald and Simon Ralphs, with the assistance of Thamenews.net editor Sonja Francis.

Thame mayor Jeanette Matelot said she was proud to represent a town that had pulled together such a unique initiative.

“I am sure [it] will be followed by most other towns in the UK, and possibly worldwide, that want to increase spend within their community.”

The application is also being introduced on the new Google Android platform which is predicted to rival the success of the iPhone.

It is expected that other businesses and services will be introduced on ithame once they have seen the interest and usage of the application.

The Thamenews.net website supplied a large part of the content including text, images and links to its own site and external sites of interest.

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written by Alvin Vernon, June 15, 2010

Am interested to know more

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