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We provide tailored local information and analysis for each member authority. To access information for your local authority area, click here


The Observatory section on the Economy looks at all elements of the rural economy such as employment, small businesses and wage levels to build a picture of the impact on rural communities.



Rural Economy Spotlight


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Economic Profiling Service

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The attached spreadsheet presents information on electricity and gas consumption at the local authority level for the period spanning 2005 to 2015. The data comes from the Department of Energy & Climate Change. 

This analysis shows the quarterly fluctuations in estimates of unemployment levels and rates for a chosen member authority over a period of four years. It also charts the rates for the local authority's associated rural/urban classification average and a chosen comparator authority or average.

The Jobseekers Allowance claimant rate measures the number of claimants as a proportion of resident population. This spreadsheet provides for a member authority an analysis over time plus the rural average of claimant rates.

The attached analysis of Business Demography (data taken from the Office for National Statistics) presents for a local authority area a picture of the health of the business landscape. It provides comparison to a chosen authority, English region, or rural/urban classification average.

The quality of rural broadband provision is a key issue to an area's economic competitiveness and in providing efficient access to services. This factsheet below uses data collected by Ofcom to present the picture for rural England.

The quality of rural mobile phone coverage is a key issue to an area's economic competitiveness and in providing efficient access to services. This factsheet below uses data collected by Ofcom to present the picture for rural England.

Civil Service Employment can be an important element of a local authority's economy. This analysis looks at the changing picture in your area compared to the rural/urban averages.

Jobs Density is an indicator of labour demand within an area, and as such is an important measure of the strength of the economy. This analysis looks to present this information in a form that allows a view over time, as well as a comparison to other authority areas.

Apprenticeships provide an important route into skilled employment, and as such are an important factor driving an areas economy. This analysis provides a picture of apprenticeship programme participation for a chosen local authority area, and provides comparison to either another authority or a rural/urban classification average.

Employment is crucial for any successful local economy.  As such, the below analysis takes a look at a selection of key employment statistics from the Office for National Statistics.

Bringing together data from the Office for National Statistics, it is possible to build a clear picture of lower average income for those working in rural areas.  This has obvious implications in terms of living standards and affordability of housing, transport, as well as the ability to live rewarding, active and healthy lifestyles.

This analysis provides a view over time (2010 to 2014) of the economic activity of households within a local authority area of your choice.

The Living Wage is calculated according to the basic cost of living in the UK. The following analysis looks at the proportion of employee jobs paid less than the living wage in a chosen local authority area.

The Office for National Statistics produced in August 2014 a set of migration indicators, the data from which has been used to present this analysis.  Local area migration is important on a number of levels in terms of employment, skills, local services, housing, and has clear variation between rural and urban levels.

Local Area Migration Indicators Analysis

The risks and opportunities available for business in rural local authority areas can be quite unique from those in urban areas.  As a result the rate of new businesses created and the rate of business deaths as a fraction of total business show a distinct shift from the most urban to most rural geographies.  Data for this analysis comes form the Municipal Year Book 2013/14.

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Rural studies archive
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